Bucks UTC take part in BIMA Digital Day with partners BeSeen Marketing
On the 17th November we have a very special day for our students. Our employer partner BeSeen Marketing is coming in to run the BIMA (British Interactive Media Association) Digital Day, an event created four years ago to increase the awareness of digital careers amongst young people.
The Digital Industry
The digital industry is one which is growing rapidly in the UK and, like many other industries, is facing a skills shortage. It is estimated that by 2017, 750,000 more digitally skilled workers will be required to sustain the UK creative and digital sectors. The BIMA Digital Day is a great opportunity for some of our students to gain a valuable insight to the many different careers and roles available within the digital sector.
One particular aspect of the digital industry that may appeal to a number of our students is web development. A number of our Computing students have been on work placements at the BeSeen office to gain experience in web development and have had the chance to work on live website projects for real clients.
The plan for Digital Day
The day will kick off with an introduction from BeSeen. They will introduce the opportunities that a career in digital can offer the students and introduce BIMA and what is involved in Digital Day. After this, there will be a live broadcast and a Q&A session with Rory Sutherland, Vice Chairman of Ogilvy Group, a world renowned advertising and marketing agency. Students will be able to send their questions to Rory via Twitter.
After the presentations and Q&A sessions comes the main event. Students will split up into groups of five and attempt one of following three challenges set by BIMA and their partners:
Challenge 1: Standard Life
Britons are the worst in Europe at setting money aside as savings. This is even truer when it comes to young people. Students will have to think of a fun, easy and most importantly digital way of helping young adults to save money.
Challenge 2: Vodafone
Vodafone have given students the challenge of creating a new and exciting feature for the ‘My Vodafone’ app. Students will have to go beyond the current features of the app, think about the capabilities of their phones and create a feature that will drive downloads and engage users.
Challenge 3: Sony Music
Sony Music has tasked students with creating a marketing campaign to promote the release of a new album. Students will have to think about emerging channels they can utilise, how to create a buzz before the release date, engaging fans and driving downloads and purchases.
When each group is finished, they will pitch their ideas to a panel in a ‘Dragon’s Den’ style presentation. The judging panel will pick the winner from each challenge which will be submitted to BIMA, to go through to the National finals. Big prizes are available for the very best entries.
Hands on experience
Digital Day promises to be a great opportunity for our students to get an insight into the digital industry. The skills taught in our Computing curriculum are extremely relevant and the digital sector is one that many of our students may want to explore further.